Create an unforgettable brand presence.
Purple Carrot
Goal
Purple Carrot, the plant-based meal kit subscription service, wanted to solidify itself as the go-to expert in the plant-based food and lifestyle category.
Brief
Create a series of spotlight features that showcase the stories of a diverse community of plant-based game changers, including small business owners and household vegan brands. This will attract and inspire existing and potential customers.
Results
Led the coordination, production, and creative direction of 15 features. Each feature included an instagram story, blog post, print feature for subscribers, and spotlight in e-mail newsletter. Features included plant-based chefs, authors, politicians, and CPG companies.
Indigo Ag
Goal
Indigo Ag, an agricultural technology company that aims to improve field crop yields through regenerative farming, was looking to expand its brand awareness and reputation among farmers in the Midwest region.
Brief
Utilize the intertwined sports and farm culture in the Midwest to expand the reach to farmers through on-the-ground marketing and digital channels.
Results
Worked cross-functionally with the Events and Product Marketing teams to showcase a collaboration between Indigo Ag and college football teams. This involved coordinating event coverage on social media channels for select football games sponsored by Indigo Ag and producing a video series featuring college athletes who will be future farmers and are interested in learning more about regenerative farming.
Photo & Video
Elevate your brand's story with captivating visuals! Explore my portfolio showcasing a diverse range of projects, from photography to leading creative direction, all aimed at creating engaging content.
User Generated Content
Curating high-quality user generated content (UGC) allows your brand to gain social proof and build trust with their customer. In the showcase below you’ll find recent examples of my work.
Chewy Autoship
William Sonoma Coffee
